While most people were making plans for the Super Bowl last week, Team JG was busy designing the Ruthie Davis Fall 2011 Collection Press Event. Our inspiration came from the bright colors and shiny hardware embodied in the collection.
We used the inherent fabulousness of Ruthie Davis' master pieces to showcase them as the stars of the day!
Lit platforms enhanced the collection's signature color, "Tron Green." Since we were showcasing an amazing line of shoes that screamed, "Girl Power!," it was only more than appropriate to use pink fish net spandex as a backdrop for the display.
In keeping up with the edgy, futuristic appeal that is "Ruthie Davis," we opted for fluorescent acrylic rods instead of flowers and nested them in hardware-studded black vases that mimicked the shoe designs.
We further brought out the fun and classiness of the design using LED-illuminated, branded cylinders filled with sea glass.
Hot pink Lucite trays gave a magical touch to the shoe display while glowing orbs added pops of color, enhancing the futuristic vibe of the room.
And of course, the musical "décor" included a selection of songs from Ruthie's fan base, including Beyonce, Lady Gaga, Katy Perry, Alicia Keys and the Pussycat Dolls.
Let us know what you think!
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