Heavenly Flowers

This weekend was the launch of the new Victoria's Secret fragrance Heavenly Flowers. This launch was a lot of fun for us because we got to create a flower shop in the new Soho store. We set-up a working shop for models Alessandra Ambrosio, Candice Swanepoel and Miranda Kerr and we showed them how to use the tools we use everyday. (Some how we don't look like this while designing, Weird?!)

The event gave customers a chance to meet the models and get autographs, they also got a real bouquet made by jesGORDON/properFUN! The Shabby-Chic, floral theme continued into the autograph table where customers had a meet and greet with the models.

The VS Street Team drew in customers passing by with single roses handed out from a flower cart we designed and styled. Tall arches of yellow forsythia, apple blossoms, and pussy willow drew guests through the doors.

The main, center display was styled and stayed through the weekend for other customers to enjoy.

After the event, the models were interviewed for TV in a mini vignette we set-up.

The event was very successful with hundreds of customers coming out to see the models and enjoy the flower-shop atmosphere for the Heavenly Flowers launch. There is an entire album of photos up on our facebook page, search jesGORDON/properFUN.

Spring has Sprung

Today with the blue skies and crisp air it really felt like spring! One of the best things about Spring is the feel of celebration in the air. With the warm weather, cute clothes and fresh foods people are just in the mood for a good party. Are you thinking of throwing a seasonal bash soon? Below are some tips from Jes on designing your own Springtime Garden Party!

1. Entertain in a room with natural sunlight, or even better outside! (just be wary of April Showers!)

2. Create small seating areas out of patio furniture or old-fashioned wrought-iron tables and chairs.

3. Use potted plants, like mini potted roses, gardenias, and azaleas, for everything, including your table centerpieces. Hang potted ferns from above, and cover serving areas with natural moss accents. Spring is all about new life and growth so having live plants is ideal.

4. Don't be afraid to get uberfeminine and lush -- use a lace overlay on top of your tablecloth.

5. For another centerpiece idea, grab a mismatched collection of vintage milk-glass vases and glassware to hold blooms. Go ahead and mix up your flatware too, and serve your tea in an eclectic array of antique teacups and saucers.

6. Bring in some butterflies! They don't have to be the real thing, but place silk butterfly accents in all your plant decorations to create a realistic garden atmosphere.

The whole point with a Springtime Garden Party is to embrace the colors, accents, and mood of the beautiful nature around you!