Thursday, October 15, 2009

Busy week in NYC!

Team jesGORDON in NYC had a very busy week. It was one of those, “ wooh is it only Tuesday? It feels like Thursday or something!” On Tuesday, we were at the Lighthouse in Chelsea Piers, working for the Dow Live Earth Event. The shimmery blue fabric and tall cylinders with river rocks, sea glass, and blue LED lights created the illusion of being under water.

Celebrities like Pete Wentz, Jessica Biel and many others came to support the event!

Velvet: The Fragrance Launch

This event took place at the Victoria’s Secret store on Lexington Avenue and was a launch for the new fragrance Velvet. Makeovers took place with the VS Makeup team, and a preview of the new Heidi Klum for VS Makeup holiday collection. Victoria’s Secret supermodel Alessandra Ambrosio appeared in a gorgeous sequin dress.


But we must say, the center of the attention for this event was the CAKE! The gigantic Velvet fragrant bottle shaped cake (which had to be carried in by three burly men) created by the "Queen of Cakes" Sylvia Weinstock, took everyone's breath away.

We've created a vignette for the photo shoot!

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