Tuesday, April 27, 2010

Heavenly Flowers

This weekend was the launch of the new Victoria's Secret fragrance Heavenly Flowers. This launch was a lot of fun for us because we got to create a flower shop in the new Soho store. We set-up a working shop for models Alessandra Ambrosio, Candice Swanepoel and Miranda Kerr and we showed them how to use the tools we use everyday. (Some how we don't look like this while designing, Weird?!)

The event gave customers a chance to meet the models and get autographs, they also got a real bouquet made by jesGORDON/properFUN! The Shabby-Chic, floral theme continued into the autograph table where customers had a meet and greet with the models.

The VS Street Team drew in customers passing by with single roses handed out from a flower cart we designed and styled. Tall arches of yellow forsythia, apple blossoms, and pussy willow drew guests through the doors.

The main, center display was styled and stayed through the weekend for other customers to enjoy.

After the event, the models were interviewed for TV in a mini vignette we set-up.

The event was very successful with hundreds of customers coming out to see the models and enjoy the flower-shop atmosphere for the Heavenly Flowers launch. There is an entire album of photos up on our facebook page, search jesGORDON/properFUN.

Monday, April 19, 2010

Jesse's Resort

JG team had one of the most anticipated events of the YEAR this weekend! We had the pleasure of putting together a super-fun resort themed Bat Mitzvah for a very sweet young lady named Jesse. The family loves everything about luxury resorts so we brought the five-star feeling to them in a New York City Venue.

We had so much fun with her theme!

There can never be enough pillows and paper lanterns.

Check out the back of our new t-shirts!

Here's a glimpse of Jesse-s Resort

Directional signs with fun names that the family came up with.

We brought in wicker furniture, daybeds, and plenty of glow furniture to transform into a luxury resort!

Volleyball Court & Smoothie Bar

Before & After

We loved working with the beautiful family with a GREAT THEME! WHAT a WEEKEND!