Tuesday, April 27, 2010

Heavenly Flowers

This weekend was the launch of the new Victoria's Secret fragrance Heavenly Flowers. This launch was a lot of fun for us because we got to create a flower shop in the new Soho store. We set-up a working shop for models Alessandra Ambrosio, Candice Swanepoel and Miranda Kerr and we showed them how to use the tools we use everyday. (Some how we don't look like this while designing, Weird?!)

The event gave customers a chance to meet the models and get autographs, they also got a real bouquet made by jesGORDON/properFUN! The Shabby-Chic, floral theme continued into the autograph table where customers had a meet and greet with the models.

The VS Street Team drew in customers passing by with single roses handed out from a flower cart we designed and styled. Tall arches of yellow forsythia, apple blossoms, and pussy willow drew guests through the doors.

The main, center display was styled and stayed through the weekend for other customers to enjoy.

After the event, the models were interviewed for TV in a mini vignette we set-up.

The event was very successful with hundreds of customers coming out to see the models and enjoy the flower-shop atmosphere for the Heavenly Flowers launch. There is an entire album of photos up on our facebook page, search jesGORDON/properFUN.

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