Friday, March 18, 2011

It's DIFFA, baby!

You won't believe just how awesome we rocked DIFFA's Dining By Design this year! In case you don't know, DIFFA, which stands for Design Industries Foundation Fighting AIDS, is one of JG's favorite organizations and we take great pride in coming up with design installations for their annual fundraiser. 

This year we went all out with a gorgeous mixture of neon colors, bold-patterned walls and LED lighting in fun, exciting ways! We brought a little bit of country and rock 'n roll to our booth using an 8-foot table, sleek Bellini chairs, and neon green lucite trays. We topped the table with a runner of colorful arrangements including our futuristic flowers made from acrylic rods, glow orbs in various colors, and a self-standing light fixture that we converted into an amazing chandelier.

We created striking, neon abstract patterns on the walls using neon tape in orange, pink, yellow and lime green. The back wall of the installation displayed beautiful graffiti art that spelled out "FLAVOR." In front of it stood a book case adorned with pictures and glowing orbs, dogs, and strings of LED lights. 

This is one installation you have to see to believe! The Public Viewing is this weekend from 10am-6pm at Pier 94 in NYC. Let us know what you think!

Tuesday, March 15, 2011

CEW Beauty Awards

Last week Team JG rocked the CEW Beauty Awards at the Metropolitan Pavilion in New York City! We showcased various products for CVS/pharmacy Beauty Club station. The display tables were covered in gorgeous black velvet and topped with a hot pink Scrunch Roll runner for texture. Mirrored trays were topped with product and decorated with complimentary-colored sea glass. Pink and orange calla lilies emphasized the sophisticated sleekness of the display. And glo orbs were placed on the table to add a touch of light in just the right places. Take a look at how it all came together to make the product displays look their absolute best for the judges:

We are absolutely crazy about the floral designs we used for the event!

(Pink and orange calla lilies)

(Green pompoms, orange ranunculus, green parrot tulips, and white hydrangea)

(Black calla lilies, dark purple tulips, and fern curls)

(Brunia, white ranunculus, white hydrangea, dusty miller, and green parrot tulips)

Friday, March 4, 2011


On Tuesday, Team JG was busy at the Victoria's Secret store in SoHo styling the launch of their new Incredible Bra. 

The first part of the launch consisted of a mini editor event, where online editors and bloggers could learn about the Incredible bra and fragrance. To enhance the bra and fragrance's edgy sexiness, we styled the computer station with sleek, black callas nested in square mirror vases that reflected the signature hot pink color of the Incredible fragrance bottles. 

Shortly after, the customer event began. Here, customers got to walk the pink carpet, meet the Victoria Secret Angels, try the new bra, sample the fragrance, and get makeovers. 

(Photo Credit: Shannon Stapleton/Reuters)

In order to make this a truly Incredible experience for all who attended, we styled pedestals throughout the store with all things sexy, including more hot, mirrored square vases - this time filled with gorgeous callas in flirty pink and bold red hues that radiated fierce confidence throughout the room!

We displayed Sea Glass in apothecary jars and scattered it on the pedestals to bring out the beautiful, daring vibe of the new product. Signage was also displayed in flirty, mirrored frames. And each pedestal was adorned with a display that showcased a different way the new bra could be worn. 

It wouldn't be a JG event with a unique twist: we anchored arrangements of smooth, magnolia branches in large, clear vases and gently laid their soft blossoms on the pedestal tops to mimic and enhance the beauty and silkiness of the new bras.

Let us know what you think!