Monday, June 11, 2012

Neon Paradise

The JG team headed to the iconic House of Blues on June 4th to create a neon wonderland for a Los Angeles concert event featuring the band, Fun. The event hosted nearly 1,000 registrants that had come to enjoy the concert.

The guests were greeted by a food truck that served chicken, beef, and chickpea sliders.  As guests entered through a neon ribbon entryway, they were greeted by DJ Jesse Molloy, which really set the tone for the event.

Also outside, guests were able to pose for a photo-op at the photostation that was adorned with Rockstar props, which included boas, sunglasses, an assortment of hats, and funky costumes.

Once inside, guests were wowed by the decor, which included a life-sized and interactive Lite-Brite wall, where many guests wrote out different phrases and designs before posing and posting their pictures on Instagram and Twitter to be viewed on a live-feed screen on the stage.

Glow orbs hung from the ceiling branded with the sponsors' logos, an interactive walkway accented with a black-lit VIP floor, and various neon accents were placed around the venue. These neon accents included LED glow items, fiber-optic table decor, and hanging neon ribbons. On the VIP floor, VIP guests had the opportunity to sit at large booths or spend time in a custom built private neon VIP lounge, dressed with an assortment of bright colors from floor to ceiling.

General Admission guests were able to enjoy pink popcorn served through a "GET POPPED" gilded gold frame.  All guests had the opportunity to obtain free T-shirts with their choice of a "Los Angles" logo design on the front.  On the VIP floor, silk screen printers were on-site to create the VIP T-shirts.  

The night concluded with an hour-long performance by the band, Fun., who rocked out on stage and left the crowd cheering for an encore.

The event was truly a neon paradise. We loved working to create an exciting atmosphere for their guests to enjoy. It was fresh, hip, and full of life at every turn. We hope that everyone had lots of Fun! Get it?

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